For example, I recall one company that simply gave customers the ability to look up prices online: that reduced costs and wait time in their call centre and the customers felt good that they didn't have to talk to a salesperson simply to find out a price!
It's such a simple first step that it's surprising that some companies still don't take it. However, it's far from the finishing point. There is a whole mix of additional strategies that you can take in this arena, all resulting in a lower cost of operations. Find out more
