Thursday, February 24, 2011

Why blog?

In the last 24 hours I've had two people comment on my use of blogs and social media and more. In response, here are my quick thoughts, bashed out while on public transport through the beautiful Cotswold countryside (don't blog and drive!).

To me, it's simple: I position in the marketplace as helping others make strategic use of IT; so I feel obliged to show the way by using the tech to my own advantage also. How else can I achieve credibility? How else can I gain practical experience of what works best? I know it's working by the consistent upward trend in readership graphs. Instant feedback.

Even more fundamentally, as I wrote last week, marketing is about understanding the customer's problem ... Then one needs to innovate a solution that can be delivered at a profit. When it comes down to the wire, I blog, tweet, YouTube and use LinkedIn and other tools because collectively I can combine them to solve my own problems.

I'm using technology to cut costs, increase revenue, service clients and lock out competitors. And that means I can help you to achieve the same.

This week the New York Times has speculated that blogging is dying, giving way to Twitter and Facebook. That's too simplistic a view. It's "not sufficiently nuanced" as the sophisticats say. Here's a good summary of the reasons why you should consider blogging.

But you need to be doing other things also. Let me help you!