Mike Schorah

In the past 24 hours I've been on the receiving end of two great examples of social media marketing: Firstly, Italian Daniele Mauri sent me a message via LinkedIn with some tips on how to improve the search engine ranking of our videos at www.YouTube.com/StarfishCI - His not didn't cost him much more than time, but it certainly impressed me with its usefulness. It makes it likely that I'll recommend him to others; maybe use his services for our own company activities; and I was able to repay the compliment by providing him with a LinkedIn Recommendation. Secondly, I got a note from a California-based company who'd picked up on one of my earlier blog posts . They want to highlight their app and I thought this was a great example of how to get a positive mention from a blogger: Hello Mike,  I am reaching out to you in relation to an article you wrote called My top iPad apps on 2/25/2013  ( http://www.mikeschorah.com/2013/02/my-top-ipad-apps.html )  I work for Cent...

Over the past weekend we released Version 1.1 of Starfish CI to the App Store . Within hours we'd discovered that a bug had crept in between v1.0 and v1.1 - the app continues to work, but the screen resolution on Retina iPads is screwy and it doesn't look as good and professional as it did and as we want it to. We're embarrassed that this slipped through our testing. Now, with so few users of such a new app it was really  tempting to stay quiet about this and work hard on the fix before too many people noticed. After all, what we'd lose in short-term disillusion we'd gain in that there'd be no Internet history of the blunder for people to find through Google in future. But we think that's entirely the wrong approach. It doesn't sit well with our ethics; and it doesn't make sense in the Internet era - If we don't blog and Tweet and acknowledge our problems (as well as shout about our good points) then others will. And we'd look worse. ...

Some of us in the iPad for Business forum on LinkedIn have been observing the disruptive nature of mobile technology. By taking an iPad or two to replace paper forms on a clipboard, businesses can make their field staff so much more productive. But it doesn't stop there. As this video shows, incoming data can transform the business processes back at head office to cut cost, improve speed, reduce errors and gain competitive advantage. More details and examples are at Starfish CI Get more like this