Monday, March 23, 2009

Long tail again

Re-reading Chris Anderson's amazing book "The (Longer) Long Tail" about the new Web 2.0 internet economy; how to monetize content and engage with customers and others in our marketplace.

It's packed full of fantastic ideas and helping to shape our approach to product development and marketing. And because it's such an easy read some of the guys on the team are also dipping into the ideas it puts forward.