Wednesday, November 2, 2011

Entrepreneurs run counter-culture

With the global macro-economy beyond chaotic, those who haven't already lost money are sitting on their cash. Confidence is in free-fall and risk-taking is low.

Against this background, entrepreneurs run counter-culture. Both Google and Microsoft were founded in (less) difficult economic circumstances. Trying to find external sources of working capital is probably a poor return on the time involved at present, so bootstrapping a business is one of the most rewarding ways forward.

But those who are prepared to take the risks, and can innovate a response to market needs, stand to gain once they've solved the usual route-to-market issues as well, of course!
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