Key Performance Indicators (KPIs) are often displayed on a digital dashboard and are the primary metrics by which you measure how your business is performing. They are made up from consolidating information within your databases so as to be able to represent an indicator as a figure.
A KPI is usually Specifc, Measurable, Achievable, Result-Oriented and Time-bound. So a target such as, 'Increase Customer Sales by 20%' could be measurable as a KPI as it meets these criteria; whereas 'Staff Morale' may not be.
KPI information is usually stored in an Online Analytical Processing (OLAP) database.