Monday, January 28, 2013

Running the technology treadmill

I've just finished up a conference call from UK to USA, while replying to an incoming text message and a couple of emails that arrived on one of the four screens ranged in front of me.

And who says men can't multi-task?!

The trouble is, the faster the pace of communication and the more channels I have available to me, the more I feel like I'm missing out or not keeping on top of things. The technology is meant to be at my service, but it often feels like it's the other way round and I'm serving it.

Nevertheless, the benefits are huge: we launched a new product over the weekend and, because it's in the App Store, we went global instantaneously. Without even trying, we'd got downloads in a dozen countries before Monday started in my part of the world. With benefits like that, I'm a tech fan not a luddite!
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