How to market in the digital age

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Here's a blog post unlike my others. If I remember in the midst of everything else I'm doing then I'll come back to this post and update it as I go along. It'll be useful to me as a memory-jogger of the steps I've taken, in no particular order, to market our new app; and it might prove useful to others who have a similar task to perform.

And I'm writing it a day ahead of scheduled publication because tomorrow I've got a couple of back-to-back meetings in London and won't have time for blogging: this'll get launched while I'm in a meeting or travelling :)

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