How to market in the digital age

Here's a blog post unlike my others. If I remember in the midst of everything else I'm doing then I'll come back to this post and update it as I go along. It'll be useful to me as a memory-jogger of the steps I've taken, in no particular order, to market our new app; and it might prove useful to others who have a similar task to perform.

And I'm writing it a day ahead of scheduled publication because tomorrow I've got a couple of back-to-back meetings in London and won't have time for blogging: this'll get launched while I'm in a meeting or travelling :)

• 
  I added the official Apple 'Download from the App Store' graphic on to websites including StarfishCI.com, MikeSchorah.com and about.me/MikeSchorah


• I used a URL-shortener to grab http://tiny.cc/StarfishCI so that I have a chance to send people to our page on the App Store without having to use a complex URL, and I can track how many times the link gets followed, too.
• I wrote a blog post about the software launch.
• I mentioned the launch in a post on this site.
• I edited our company page on LinkedIn and created a LinkedIn Product profile about it.
• I began to use Twitter a bit more to talk about the product, including automatic tweets to the blog posts.
• Added a Download link at support.StarfishCI.com
• Added a video at YouTube and connected it to our LinkedIn product page

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