Tuesday, February 5, 2013

Domain name debate (brand protection) - http://Starfish.CI

We took the opportunity to buy a new domain name, Starfish.CI, mostly because we could, and because we want to be able to protect the brand.

At the moment, Starfish.CI simply points to our existing StarfishCI.com site. When it rises to the top of the to-do list, we know we need to do a major overhaul of the site; at present we're mostly re-directing to the sub-domain blog.StarfishCI.com with some moderately ugly content - our budget is targeted elsewhere right now!

But, we're wondering whether we can and should do something more creative with Starfish.CI - What?

As Dave Boon said on LinkedIn, the .com is well-recognised internationally and establishes our presence in each market. The .ci (Ivory Coast) is expensive as a top-level country name, but it is rather cool to have to re-inforce our company name and brand. My question is whether it can be more than this?
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