Friday, January 21, 2011

History by Tweet

We used to have to re-learn stuff every six months to stay current in the IT world. Now there are daily developments to stay abreast of. Two factors cause it: firstly, the pace of change has genuinely increased with more players introducing more features and services. Secondly, we know much more about what's going on, more quickly, thanks to electronic communications, particularly social media.

For example, one of this week's innovations is that the John F Kennedy Presidential Museum in Boston MA has started to tell the story of the first 1,000 days of the President's days in office on Twitter, the micro-blogging service.

“And so, my fellow Americans: ask not what your country can do for you--ask what you can do for your country.”
“All this will not be finished in the first one hundred days. Nor will it be finished in the first one thousand days...But let us begin.”
What a great use of technology to bring awareness of JFK to a broader audience. It's wonderful to see innovation from an organization that could be rooted in the past, using the technologies of now to fulfill its mission globally and at close to zero cost.

Expect to see other NGO and not-for-profit sector organizations copy the idea and try to develop their own audience.