Monday, January 31, 2011

Securing competitive edge

Recently we've been working with a number of organizations to help them to achieve strategic competitive edge by aligning business processes with innovations in technology.

Starting with a SWOT analysis across seven dimensions of the business, we're typically able to help organizations to
  1. Reduce costs of operations
  2. Increase revenue, often with a gross margin in excess of 65%
  3. Lock in or protect their relationships with clients
  4. Increase barriers to entry into the market by competitors
Of course, it's great to be able to do any one of these; but to do all four simultaneously is the source of a fantastic competitive edge!

As Wired UK wrote, "the power of your friends' influence is going to transform how we spend. And that means marketing, as we know it, is on the way out." Companies that do not position at the forefront of this trend will lose out. Find out more

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