Tuesday, February 1, 2011

Competitive edge by reducing costs

Using technology combined with changed business processes is the first of several combined strategies to increase an organization's strategic competitive edge.

For example, I recall one company that simply gave customers the ability to look up prices online: that reduced costs and wait time in their call centre and the customers felt good that they didn't have to talk to a salesperson simply to find out a price!

It's such a simple first step that it's surprising that some companies still don't take it. However, it's far from the finishing point. There is a whole mix of additional strategies that you can take in this arena, all resulting in a lower cost of operations. Find out more