Thursday, February 3, 2011

Lock in customer relationships

The third element of our approach to securing competitive advantage comes from providing such great facilities for the customer or client that they don't want to place business anywhere else. I started out in the business world with seven years at IBM where I learned the mantra, and the key to the company's original greatness, that the customer is king. (And in IBM, by extension, the salesman as the customer's advocate within the company.)

Perhaps one of the best examples known to many of us is that of Amazon: they've made it so easy to do business with them that it's hard for another company to differentiate and carve out a substantial business niche.

To get more of our analysis of the keys to Amazon's success please contact us.

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