Read Siobhain Butterworth in today's Guardian bit.ly/lNrFgE
Last week I changed Internet Explorer settings, to require my confirmation of cookies. That makes the Internet experience slow and frustrating to the point of unusability so I absolutely do not recommend it. But for me it was a (temporary) and useful experiment and a shocking revelation of just how impossible it is to visit any modern website without many, many statistics about your visit and browsing history being compiled and stored.
But the choice is stark: there really is no alternative but to accept the tracking. The alternative effectively means a loss of service usefulness.