Tuesday, June 14, 2011

Digital recommendations

Are you monitoring your industry, product, brand, company on the Internet?

Last week, someone I follow on Twitter asked for a recommendation for printing business cards.
 Shaun Durham 
Does anyone know a good printer in the South West for business cards? I have artwork. Thanks.

Within minutes, I'd replied to recommend a couple of Internet-based businesses that I've used:

 Mike Schorah 
@ 

All well and good. But the interesting part of my experiment was to see whether either of the companies I'd recommended picked up on it. They did, and both Tweeted back their thanks within hours, increasing their exposure, and enhancing their brand, at least in my estimation.

The bottom line is to make sure that you stay on top of what is being said about you and respond appropriately. On the day of the Japanese tsunami I was incensed at the insensitivity of a deli company boasting that they were delivering lunch to a private jet waiting to fly the lunch from England to Switzerland for a wealthy client to enjoy. I thought it crass and Tweeted my upsetness. No response! I've not been to lunch there since.
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