Monday, July 4, 2011

Hold your nerve!

Most entrepreneurs hold their cards close to their chest and are reluctant to share details of their plans, presumably in case someone sets out to copy them. The reality is that it's always an uphill struggle to get people to adopt a new product or service, or to see a new way of doing things. If your idea is any good, it'll be a constant, wearying, struggle to get others to see it that way, too!

And as the day of launch draws closer, the self-doubt gets stronger. The only thing to do is to hold your nerve, push through, and do the things necessary to try to prepare for success.

In some ways, this is the hardest part and it takes great courage and conviction. Perseverance is vital if all that's gone before is not to be wasted!
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