Wednesday, July 13, 2011

The value-control trade-off

A quick note from the orthodontic waiting room to reference a super article by "The Guardian" today about the ownership of our digital identity.

Part of the business model for online services is to get users to create ever more content, under Terms of Use that frequently pass ownership to the service provider. Even without that, moving content away is a nightmare of complexity that essentially locks users into a walled garden.

Expect users to discover the value in their data and demand better service terms as a result.