Monday, October 17, 2011

Don't try to sell through social media

It doesn't take much experience of the online world for people to get wise to how it works: many of us automatically 'tune out' the advertisements that appear on so many web pages. And it's even more important not to try to sell directly through Twitter and Facebook - it's one of the fastest ways to get un-followed or un-friended.

Instead, try to demonstrate expertise and knowledge. Or use it as a way to distribute content that adds value to your audience.

It'll be found via Google; and it'll be shared and linked to; and eventually the phone might ring or an email might come through, though it's certainly hard to measure tangible returns for the time that goes into the activity.
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