Friday, October 7, 2011

your data: gain control

One of the emerging trends that businesses must acknowledge and capitalise on is that users own their data and should be able to to control what is done with it.

Too often, data is broadcast or leaked without a full understanding of the implications: many web services and smart phone applications don't even publish a Privacy Policy, still less one that's clear to understand and succinct.

Expect businesses that grasp the importance of this emerging trend to profit ahead of those that don't.
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