Friday, October 14, 2011

Polishing the pitch: benefits make this a no-brainer

So I've got a couple of important meetings with prospects next week and today I've been polishing the pitch. At the moment I think the opening should be something along the lines of

"If I could show you a way to increase your customer retention rate, increase your revenue through cross-sell and up-sell opportunities while increasing customer contact at a lower cost, would you be interested?"

How does that sound? I think that with our team's ability to deliver on those things, working with us should be a bit of a no-brainer; but there's no accounting for all the things that can throw a spanner in the works, especially in this uncertain economic climate.
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