Thursday, October 20, 2011

When integrity breaks down

One of the best definitions I heard is that integrity means saying what you'll do and doing what you say.

It's a quality that's actually quite hard to find: people say they'll call, or email, or pay, or turn up to a meeting ...

And what if they don't? Our clients and others notice the gap; they see how we behave with the little things; and then they make judgments about how we will operate with the big things. So the little stuff matters: they, too, need to be handled with integrity.