Sitting watching the unfolding news of catastrophic loss of life and property in Japan I am shocked like many others, feeling powerless to help.
Then, though, I see @gustodeli tweeting about delivering lunch to a private jet sitting at the airport in Cheltenham for delivery to clients in Geneva. Their Twitter stream says they don't know who it's for this time, but last time it was Take That.
Lunch delivered internationally by private jet seems wildly inappropriate in the light of the chaos and suffering in Japan. It seems even more inappropriate to Tweet about it!